Being India's largest sourcing-to-supermarkets FMCG company, Aadhaar is built on superior Indian consumer insights. Aadhaar is constantly expanding its already existing vast portfolio of established Food & FMCG brands. Currently it caters to various categories such as Basic Foods, Ready to Eat Meals, Snacks, Beverages, Personal Hygiene Care and Home Care. The variety of brands in this division manages the entire process of creation of formulations, branding strategy, product design and development, packaging, quality control and marketing. With around 40 experienced professionals in place, the team is solely dedicated for product innovation to create newer product categories and source collaboration opportunities with reputed vendors.
A one of a kind food infrastructure by FCL - INDIA FOOD PARK is changing the dynamics of food processing sector. Set-up in partnership with the Ministry of Food Processing Industries, Government of India - this state-of-the-art food park facilitates end-to-end food processing along the value chain (grading, sorting, pulping, packaging & distribution) from the farm to the market. Equipped with world-class food processing units, 22,000-tonne storage capacity, cold storage unit and in-house pulping, milling, flouring, spice & dal units, the massive park is spread across 110 acre land in Tumkur region in Karnataka. The park is a home for several food processing firms where India Food Park enables them to work through a single window system.
The vicinity of Tumkur region is surrounded by the districts of Kolar, Shimoga which are rich in millets, oilseeds, vegetables and fruits. The park is beneficial for farmers as it avoids the hassle of reaching out to multiple vendors and selling the crops to single point of contact.
India Food Park is strengthening FCL's existing line of established brands in the commodity and value-added space through better packaging, sorting and distribution. It is built with best line of facilities to foray into newer food categories such as branded fruits and vegetables, canola and rice bran oils, frozen and processed food products which are currently not produced in India.
- Shri PM Narendra Modi
The food processing industry forms an important segment of the Indian economy in terms of contribution to GDP, employment, investment, and is a major driver for a country's growth. With existing robust set-up of manufacturing units, FCL is fast expanding its foothold in India and abroad. Equipped with modern technology and large capacity of production, the well-streamlined business of FCL allows the company to source best quality raw material, create favorable storage conditions and subsequently retail the product straight to consumers.
FCL has one of the leading agri-sourcing operations in the country. The golden harvest of Indian farmers rice, sugar, wheat, oil seeds, pulses, dry fruits, spices and much more are sourced through 51 centres across India for further grading, quality checks, processing, packaging and distribution.
Through a network of franchisees, FCL has a strong presence in the neighbourhood convenience stores in south India. Nilgiris is one of the oldest retail, dairy and bakery brand in south India with a strong goodwill for its range of products. Niligiris robust backend operations including several procurement centres, logistics and IT as well as a fleet of vehicles, including refrigerated trucks, further strengthens FCLs distribution network.
Rural distribution is led through Aadhaar that operates through cash-and-carry model in Gujarat and Punjab and another 38 smaller format retail stores that are either operated by the company or through franchisees.